Tag Archives: real estate

Survey finds similarities between homebuyers of different ages

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Coldwell Banker has found that millennials, gen Xers and baby boomers are remarkably similar when it comes to homebuying preferences. Continue reading →

Want to be an exceptional real estate leader? Adopt these 10 traits

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In the ever-changing, convoluted business of real estate, it takes a lot to be a standout leader. Whether you run a large brokerage or manage a small team of two, these 10 traits will help you lead with compassion and competence. Continue reading →

The 5 home features millennials love

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It seems like just yesterday that the millennials were considered tomorrow’s emerging affluents. Now, many are in their mid-to-late thirties and constitute an ever-increasing share of the luxury real estate market. Continue reading →

How real estate vendors can leverage the 6 stages of intent

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In the world of B2B marketing, making connections with your audience can feel impersonal. But your audience is still made up of people. These people have needs, and when your product, solution or service can speak to those needs clearly and compellingl… Continue reading →

How do you measure success?

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In real estate, rarely are rankings of people or companies uniform across the board. What algorithms are used? How much do advertising dollars influence the findings? Instead of looking to external sources for validation, how about instead we measure o… Continue reading →

A new marketplace: Real estate’s ‘simple’ revolution is coming

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Not too long ago, Brad Inman wrote about the role of a marketplace in real estate. He described the influx of polarizing new business models to the industry, highlighting what they meant for consumers and gathering them up under an umbrella term: The i… Continue reading →

Likelihood to List puts the power of predictive analytics in the agent’s hands

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We’ve made a lot of updates to Homesnap’s technology over the years, but one thing has always remained the same: Everything we build is specifically designed with agents and brokers in mind first because we want to create tools that help them grow thei… Continue reading →

The one thing brokerages don’t look for when choosing a tech vendor

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When brokerages are going through the software evaluation process, there is usually a bit of tunnel vision around price tag: How much does the program cost to license, and what’s the annual charge to renew? What’s often missing is an evaluation of the … Continue reading →

Inman Success Stories: Nest Realty

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Nest Realty is based in Charlottesville, Va. Founder Jonathan Kauffmann and the team had a specific need: to build critical brand awareness. Continue reading →

Which real estate app just surpassed all others?

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When it comes time to update apps on your smartphone, you probably don’t think twice about it. Most updates aren’t flashy — they tend to be for minor, unnoticeable enhancements. The all-new Homesnap Pro, however, isn’t your average app update. Continue reading →