After 40 years, Coldwell Banker begins rolling out a new logo and branding

Following the tests this summer, Coldwell Banker plans to debut final branding standards during a leadership summit in September. Then, a company-wide rollout will begin in January 2020, though individual offices and franchisees will have as much as tw… Continue reading

Zillow unveils new logo and Premier Agent scoring system

Zillow Premier Agents who earn scores of 90 or higher on online customer satisfaction surveys will be awarded a “Best of Zillow” badge on the site. Continue reading

3 simple branding tips that work

Sick of spending thousands on leads that rarely convert? If you could, wouldn’t you rather focus your conversion efforts on prospects who already want to work with you? Learn how from Mike Cuevas, aka The Real Estate Marketing Dude. Continue reading

Coldwell CEO: Rebranding efforts not ‘out there for a vote’

At the end of the day Coldwell Banker’s new logo is sticking around regardless of whether people like it, CEO Charlie Young indicated Tuesday. Continue reading

Coldwell Banker unveils new logo, ongoing rebranding effort

Coldwell Banker unveiled a rebranding effort Monday that includes a new logo and mission statement, which the company expects to roll out over time. Continue reading

WATCH: What does an amazing brand cost these days?

Find out what it costs to outsource projects and strengthen top-of-mind awareness, lead generation and social media content. Learn how to know when your efforts are working and how to track the right audience from these marketing gurus. Continue reading