Find the right fit! How to strategically hire brokerage staff

An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for. Continue reading

Put branding first! How to build a business that attracts growth

If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that. Continue reading

6 areas to focus on when leading through rocky times

Unapologetic leadership is all about having knowledge, wisdom, passion, empathy and taking action. That’s what your agents, staff and community are all looking for, especially in times like these. Continue reading

IdealEstate aims for agent cooperation with nationwide recruiting, referral power

IdealEstate — a Salt Lake City-based, Pinterest inspired, home curation tool — is now realizing its power as an agent recruiting tool and leveraging a nationwide network of more than 800,000 agent users. Continue reading

How do you measure success?

In real estate, rarely are rankings of people or companies uniform across the board. What algorithms are used? How much do advertising dollars influence the findings? Instead of looking to external sources for validation, how about instead we measure o… Continue reading

Weekly meetings lame? Here’s how to change that

Office meetings don’t have to be a chore. If you feel like your weekly circle-ups are lackluster, make some changes and engage your agents. Continue reading

How I closed 106 transactions in my first full year in real estate

Quintavius Burdette, or Q as he is known, is well versed with hard work. The former football and track star at the University of Mississippi (Ole Miss) joined a big four accounting firm after graduation. But he soon found he needed to get out from behi… Continue reading

3 luxury real estate development trends to watch in 2020

Forget “location, location, location.” For luxury real estate today, it’s all about “lifestyle, lifestyle, lifestyle.” As a real estate agent for Coldwell Banker Residential Brokerage in Boston and a Coldwell Banker Global Luxury Ambassador, I’ve watch… Continue reading

How do you build a culture-driven office — and why does it matter?

Good recruiters and franchise owners know that recruiting real estate professionals is not a one-size-fits-all game. Agents choose their home offices based on a number of factors that mean the most to them. The trick is figuring out what the combinatio… Continue reading

JP & Associates REALTORS® are now of one of America’s top 10 hottest franchises

One of America’s fastest-growing brokerages has risen to become one of the top 10 hottest franchise businesses in the US (according to Inc.). Considering its franchise services launched in fall of 2018, what exactly is this company offering? Continue reading