Is real estate actually a service business? The answer might be costing you listings

Consumers are attracted by great products but retained by great service. Zac Kennedy breaks down how to mentally “click” between being a ruthless product marketer and an empathetic service provider. Continue reading

Referrals you never see coming: The lesson every agent needs

You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions. Continue reading

7 signs your business is thriving (even when the market isn’t)

The market doesn’t determine the trajectory of your real estate business, Jimmy Burgess writes. Your systems, consistency and intentionality do. Continue reading

How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading

In like a lion: 10 ways to grab market share this spring

You don’t need to hustle harder this spring, broker-owner Amy Stockberger writes. You need to systematize smarter to develop repeat and referral real estate clients as the foundation of your business. Continue reading

In like a lion: 10 ways to grab market share this spring

You don’t need to hustle harder this spring, broker-owner Amy Stockberger writes. You need to systematize smarter to develop repeat and referral real estate clients as the foundation of your business. Continue reading

Your step-by-step referral-based real estate business blueprint

Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate “raving referrals.” Continue reading

How agents can rise to the top of their market in the next 90 days

Real estate coach Jonathan Lack shares insights for what agents can do in the next 30, 60 and 90 days to perform at a higher level in the wake of commission lawsuit settlements. Continue reading

Has Compass cracked the repeat and referral code? The Download

On today’s Download, check out Compass’ new tracker tool, then check out some of our best recent advice on keeping those past clients percolating through your pipeline. Continue reading

How bad is it? A value-cost analysis of top marketing tools and tactics

When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading