Tesla rented their listing — then used it to debut its humanoid robot

Jason Peteler of Revel Real Estate and Matthew Yim of Coldwell Banker only knew at first that an EV company had rented their listing for a few days as a filming location. They had no idea it would be the first home in which Tesla’s Optimus Robot would … Continue reading

Will flashy gifts and open houses end once commissions decouple?

Based on conversations with luxury agents across both coasts, there’s still a lot of uncertainty about how far-reaching the changes that come with commissions decoupling may be. Continue reading

How I sold over $1B in luxury real estate (without a CRM)

While technology plays a significant role in any real estate business, personal communication is essential to generate growth. Continue reading

Full-frontal agent ‘stripped’ of job after baring all in listing photos

In addition to Instagram, nude-but-blurred photos of David Ferrugio initially appeared on TheMLS.com before being yanked off the website by administrators. Continue reading

A lighthearted listing campaign during tough times

Fredrik Eklund and Ben Bacal teamed up to create their Star Wars-themed “May the Sale Be With You” marketing campaign for a family-friendly $32M luxury listing in Beverly Hills. Continue reading

The future of real estate is agent-owned boutiques

Three independent real estate teams are dominating L.A. metro coastal markets and high-end inland areas. Each one is founded and run by agent owners who don’t have to operate a brokerage. That’s thanks to their partnership with Side, a tech brokerage-a… Continue reading

Bel Air spec mansion with 21 bathrooms sells for $94M

Once listed for $250 million, developer Bruce Makowsky’s mega-mansion sold for $94 million after nearly three years on the market and a $60 million lawsuit against Zillow. Continue reading

Bel Air spec mansion with 21 bathrooms sells for $94M

Once listed for $250 million, developer Bruce Makowsky’s mega-mansion sold for $94 million after nearly three years on the market and a $60 million lawsuit against Zillow. Continue reading

In order to stand out, these agents lit up this $49.5M home in neon

The expansive Neoclassical mansion in Los Angeles was decked out with 17 art installations by light artist Olivia Steele. Continue reading