Ignore your MLS stats and head in the sand optimists

Call it fear or call it curiosity; it seems everyone has an opinion about the market. Broker Jeff Glover offers his hot take that the current data may be misleading and that your local stats deserve a second look. Continue reading

3 ways to keep the door open to homeownership for discouraged buyers

If your potential homebuyers are considering throwing in the towel, do not let them quit yet. Industry expert Laura Adams has three tips that may get them back into the game in this challenging market Continue reading

Is your 2022 business plan holding up? Time for a reboot

Building a business plan that doesn’t flex is not realistic in today’s market. Expert B.J. Sonderman has some motivational advice about changing your plan so that you can keep moving forward. Continue reading

Forget what you know about retirees. Here’s what they’re looking for now

Do you think working with newly retired homebuyers is challenging? Expert Luke Babich offers some insights on how to practice patience when working with this generation to find their dream home. Continue reading

Frustrated with inventory? 5 tips for getting creative

Working in a low inventory market can be frustrating for all parties involved. Broker Julie Bubsy offers advice on how to create inventory for your clients when there is seemingly nothing there. Continue reading

Customers are telling us what they want. We need to listen

When it comes to listening to our clients there is always room for improvement. Brokerage leader Kris Lindahl offers his wit and wisdom about learning what our clients need most right now. Continue reading

Get off the burnout rollercoaster! How to reduce stress in real estate

No need to fear and loathe the stress in your life. It’s time to press the brakes, get off the roller coaster, sit on the sidelines and work on strategies to reduce the stress in your workday. Coach Darryl Davis offers ways to reenergize and empower yo… Continue reading

5 habits of agents who effectively prospect the affluent (Part 5)

In this weekly series, David Friedman shares the five keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to build trust by listening and asking the right questions. Continue reading

Inman Review: CORE Present transcends category with powerful sales, marketing tools

The result of the 2020 acquisition of DashCMA is CORE Present, a pristine example of what can happen to software when a creative entrepreneur is given proper industry support, trust and plenty of resources. Continue reading

Want to be better at prospecting? 10 traits and strategies to adopt

As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of the best sales professionals. Continue reading