As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives. Continue reading
The AI-driven solution “automates follow-up messaging, allowing real estate professionals to re-engage previously unresponsive prospects effectively.” Continue reading
Principal Ivan Sher has tapped former Elliman manager Christi Carrillo to lead the new office in the Las Vegas feeder market. The office is starting off with 11 agents, most of whom were previously with Elliman. Continue reading
Equity Angels was founded in 2024 by Kenya Burrell-VanWormer and Katherine “Kat” Winston, each of whom has a diverse tenure in real estate leadership, technology and entrepreneurship. Continue reading
LaRocco is based in New York City and comes to Compass as a top agent from Douglas Elliman. She hopes to expand her team after jumping to Compass, according to an announcement. Continue reading
The open-sourced form warns homesellers that selling a property privately without listing it on the MLS may have negative financial impacts but recognizes sellers hold the “final choice” in how to market their homes. Continue reading
The Anywhere Brands chief reveals that her company is expanding a title venture, and she argues that consolidation and integration will dominate the real estate industry. Continue reading
Broker Nick Schlekeway offers a staging prescription for marketing your next listing and engaging the perfect buyer. Continue reading
Zillow’s move to prohibit certain listings from its portal “signals a major tech platform is willing to challenge the old brokerage cartel,” according to Consumer Advocates in American Real Estate. Continue reading
As we navigate the whirlwind of opinions around seller choice, private listings and portal response, we want to hear from you. Continue reading