Is over-the-top luxury real estate marketing coming back in style?

“People had that initial ‘I want, I want, I want,’ and then they got very clear on what they wanted,” Institute for Luxury Home Marketing President Diane Hartley told Inman. Continue reading

‘It excites me just as much as sports did’: Olympic swimmer Ryan Cochrane on working in real estate

Prior to becoming an agent, Ryan Cochrane had already brought home two Olympic medals and was a four-time champion of the Commonwealth Games. Continue reading

Compass makes its move into Minneapolis

Compass has expanded into its ninth new market since its April initial public offering. Seven top agents will establish the brokerage’s presence in Minneapolis. Continue reading

Homes listed in the MLS sell faster and for nearly 17% more: Study

Bright MLS looked at 442,829 home sales across its six-state Mid-Atlantic footprint that sold over a 24-month period Continue reading

Aaron Kirman Group expands operations into Orange County

Former NFL cornerback-turned luxury agent Morgan Trent will serve in the role of managing director for the new market. Continue reading

Inman Review: About Time Tours puts the mobile in managing homebuyer tours

About Time Tours is a mobile app for Android and iPhone that helps real estate agents manage home property tours and buyer interest. Continue reading

The Real Word: Does this new Connecticut law jeopardize teams?

In this edition of The Real Word, Byron Lazine and Nicole White discuss a new law put into place that affects Connecticut real estate teams, how telling a couple to get counseling led to more deals for one agent, and Brad Inman’s big announcement.
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7 truths new agents need to know about short sales

Short sales can help homeowners in need get out of a financial obligation they can no longer afford ethically — but only if agents handle it right. Here are a few things agents need to consider before handling a short sale. Continue reading

SEO made simple: 2 main things agents should focus on

Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are two simple ways you can improve your site’s visibility. Continue reading

No budget, no worries: How to market yourself as a brand new agent

The biggest question in your real estate career arrives in a wave of panic the day you get your license: What do I do now? Here are three great ways to get the ball rolling in the marketing department as a newbie on the cheap. Continue reading