How to scale without sacrificing client experience

What does it take to create an in-depth system for training new hires to handle transactions exactly the way you would? With his agents averaging 39 annual deals, the systems set in place by Terrence Murphy are obviously working. Find out how to protec… Continue reading

Top Keller Williams earners push to end profit sharing for defectors

Keller Williams is mulling significant changes to its profit share model by removing associates from the lifelong revenue program when they jump to a competitor. Continue reading

Gary Keller and his fight for the soul of the real estate galaxy

Gary Keller has embarked on the risky journey of reshaping Keller Williams around his technology vision. The fate of the universe is not at stake, but Keller’s legacy might be. Continue reading

‘Why do I need an agent?’ 7 quick answers for doubters

If you’ve ever been asked why real estate agents are necessary, here are many answers you can provide to those who don’t yet understand your invaluable service. Continue reading

Inspection report’s back! 3 steps to prevent a buyer meltdown

Whether your clients are first-timers or seasoned homebuyers, it’s important to keep the transaction as stress-free as possible for them. Follow these three steps after the inspection report comes back to guide your buyers and help them make informed d… Continue reading

3 tips for crafting a solid brand message

Have you noticed that your real estate business has been slowing down lately? Are you putting out content to the sound of crickets? If so, it is likely that your brand is missing the mark! Here’s how to hit the refresh button on your real estate brandi… Continue reading

Let’s talk about real estate: 8 simple conversation-starters

If you’re intimidated by the prospect of walking up to complete strangers and talking about your job, try one of these natural conversation-starters to get the ball rolling. Continue reading

3 investing truths from a tenured agent and investor

Chris Haddon sits down with D.C. agent and investor Cher Castillo, who shares why jumping into real estate — both investing and working with clients — has ultimately created her success and what she’s learned along the way. Continue reading