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FHFA raises conforming loan limits to $484,350

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The Federal Housing Finance Agency gives 2019 homebuyers a break with a 6.9 percent increase in the max loan amount Fannie Mae and Freddie Mac can purchase. Homebuyers will be able to afford a little more house at a slightly cheaper rate next year than… Continue reading →

‘This blows my mind’: Agents balk at return of Zillow unvetted leads

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A decision announced by Zillow to reinstate unvetted leads to its Premier Agent platform has divided agents, some of whom say conversion rates were too low. Continue reading →

Utah flat-fee brokerage agrees to end political campaign-style ads

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Homie first made headlines in October when voters in Maricopa County noticed teal signs encouraging them to “vote for homie.” Continue reading →

Why live video beats virtual reality in listings every time

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If you want to boost your online marketing, start looking at the most exciting tool — live video. It works better than VR, especially when it comes to selling new houses or apartment developments, and it puts the agent back into the center of the trans… Continue reading →

8 smart-home features buyers will want in 2019

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Research shows that buyers want — and are willing to pay more for — smart-home features. Here are the top eight you should know inside and out. Continue reading →

5 tips that’ll help you win over any FSBO

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When it comes to for-sale-by-owner prospecting, there are two types of agents: the ones who will win the owners’ trust and list the home and the hundreds of others who will give up and move on. What do the winning agents do differently, and how can you… Continue reading →

6 horror stories that prove you should never let buyers move in early

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Letting buyers move into a home prior to closing leaves you and them standing on shaky ground. If you’re not yet convinced, here are six nightmare scenarios that’ll have you saying, “no!” before the buyers finish asking. Continue reading →