Trust is your competitive edge. Most agents earn it the wrong way

In a market with fewer clients and more competition, trust is the ultimate differentiator for real estate pros, Better Homes and Gardens President Ginger Wilcox writes. Continue reading

10 reasons you should live in your 1st investment property

In a market that is challenging even to the most experienced house flippers, living in your first real estate investment can provide the foundation for building lasting wealth, trainer Bernice Ross writes. Continue reading

Covius inks agreement to acquire Blend’s Title365 business

Colorado-based Covius will continue to provide integrated title and closing services to Blend’s customers, and Title365 President Kirby Hulbert will join Covius’s settlement services team. Continue reading

Consumer sentiment about housing market rebounds

While just 26 percent of Americans said May was a good time to buy, that’s up from 23 percent in April and 14 percent a year ago, an all-time low in Fannie Mae survey. Continue reading

Developers are lining up to buy in on Altadena’s burned out lots

A wave of “Altadena Not for Sale” signs dot the yards of fire-scarred properties as a plea to preserve the communities that have been lost in January’s Eaton fire. Behind the signs, a different reality is unfolding — Altadena is for sale, and develope… Continue reading

Wants vs. commitment: How to know if your buyers are really ready

If your buyers seem to be getting cold feet, dig deeper and find their why so you can help them make the right decisions, coach Darryl Davis writes. Continue reading

Working with the Michael Jordan of real estate: Bess Freedman

As Hall Willkie steps into a consultant role at Brown Harris Stevens, CEO Bess Freedman reflects on the impact of her mentor. Continue reading

The story behind the story of NAR’s ‘no-commingling’ rule repeal

To repeal a rule that was only optional to begin with is not a repeal of anything, and based on its timing, it comes off as a desperate play for attention, Spencer Krull writes. Continue reading

Trending: Lessons in pride and building brand equity that lasts

As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing up with purpose — and turning values into long-term brand equity. Continue reading

9 ways to show clients you appreciate them this summer

Don’t go silent this summer. Reach out to past clients, and show them you care with these strategies from coach Darryl Davis. Continue reading