Your clients have disabilities. Here’s how to market to them

Representation matters when marketing to the 26 percent of people with disabilities. In part four of her series, Rachael Hite looks at ways to make your marketing more meaningful. Continue reading

Luxury Spotlight: Big Sky and Bozeman, Montana

Driven in part by the popularity of the television series “Yellowstone,” this area has experienced a surge of interest from high-net-worth-clients. Broker and real estate educator Robyn Erlenbush outlines the upside and the challenges of this luxury ma… Continue reading

How high-impact marketing accelerates agent success

Worried about recruiting and retention? Your agents hold the key to your brokerage’s success, and you hold the key to theirs through exceptional marketing, Doora Creative Director Janet Pozos writes.
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Read the signs to make your door knocking more effective

When you’re out door knocking, reading the signs can give you insight into the needs and concerns of the people you meet, writes agent Ernesto Vargas. Continue reading

Avoid a Tori Spelling moment by finding the humanity in clients

An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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‘Prioritize joy’: A mindful, holistic approach to success

In their first column on Inman, coaches Melanie Klein and Emily Bossert write, “Taking ownership and responsibility in a healthy way is the most powerful business edge you can develop right now.” Continue reading

4 do’s (and 4 don’ts) for mastering the art of giving feedback

While the process of being critiqued is never fun, team leader Carl Medford writes, it is frequently the pathway to the next level of performance and is critical to the overall health of personal relationships and organizations alike. Continue reading