Attracting agents? Your consumer-facing website isn’t enough

Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes. Continue reading

How this broker embraces personal and professional evolution

Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets. Continue reading

How this Las Vegas Realtor made social media a lead-gen machine

Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing. Continue reading

5 smart tips for future-proofing your real estate business

Real estate is evolving, Luke Babich writes, and it’s up to you to keep up with the latest technological advances or risk falling by the wayside. Continue reading

How to amplify your brand’s voice and attract your dream clients

If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading

Trending: Instagram’s guide, Meta’s AI and TikTok’s next move

Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents. Continue reading

Major scores, massive deals, more lawsuits: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Head of Instagram reveals secrets to social media success

Top brass at Instagram, Adam Mosseri, is sharing insights for creators to get more traction on the platform. Real’s Jimmy Burgess breaks down how to make these tips work for you in real estate. Continue reading

Broker Spotlight: Jennifer Darby Metzger, The Agency Rutherford

Learn how this award-winning broker-owner went from top producer to leading The Agency’s first New Jersey office, redefining real estate with a boutique, high-performance approach. Continue reading

Help clients get spring deals done with an assumable mortgage

Get buyers off the fence and help sellers market their homes more effectively when you tap into the potential of assumable mortgages, Troy Palmquist writes. Continue reading