How Brad McCallum created a winning YouTube marketing plan

Find out how a well-crafted YouTube plan underscores the power of innovation in real estate marketing for both the individual agent and the service they provide. Continue reading

WATCH: 7 reasons collaborating with a mortgage lender is crucial

Rick Guerrero says your transactions will be smoother if there’s more collaboration with mortgage loan officers when providing financial information since a Zillow report revealed that agents are sought after and trusted with relevant questions. This … Continue reading

How important are hashtags on Instagram?

How important are hashtags on Instagram? How do you use hashtags on Instagram? Let Sue “Pinky” Benson guide you on how to teach Instagram where your content should be going. Continue reading

What every agent should know about marketing metrics

Forget the jargon and hype, and use these terms to get to next-level marketing prowess, writes broker-owner Eric Bramlett. Here are the metrics that truly move the needle. Continue reading

How to master hashtags, amplify your social media engagement

Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet. Continue reading

Why Threads is the next big thing for real estate agents

Have you heard about the new app Threads? Jessi Healey explains why you should think about joining now while it’s still the hot new thing in social media. Continue reading

5 fundamentals you can’t afford to ignore this summer

Everyone, including agents, seem to be making up for lost summers of COVID past. Those agents who are still consistently working the fundamentals are the ones seeing success, and they’ll have clients to work with as we hit the fourth quarter of 2023, w… Continue reading