Is it worth it? 10 common marketing metrics and how they measure up

It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading

7 marketing metrics that matter most (and how to measure them)

Targeting the right audience is a critical factor in real estate marketing success. Here’s how to crunch the numbers and make sure you’re as effective as possible. Continue reading

Too much competition? 10 branding insights to get you noticed

A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading

What skills are crucial for new agents joining a multifamily team?

Multifamily real estate isn’t for introverts. But the right personality, one eager to connect with others, can make it a rewarding career. Continue reading

Welcome to the future: What real estate agents need to know about today’s kitchens and baths

Gerard Splendore’s series on kitchen and bath design concludes with a look at smart home solutions and the future of residential spaces. Continue reading

An economist teaches you how to answer the ‘rent vs own’ question

It’s one of the most popular questions you’ll hear, especially from first-time homebuyers. Find out how to answer it expertly. Continue reading

Rivals to allies: Foster healthy competition with these 4 rules

Healthy competition should be the foundation upon which we strive to provide our clients with the highest level of customer service and care. Team leader Carl Medford outlines the difference between healthy and toxic ways of engaging. Continue reading

CHALLENGE: Refresh your bio and headshot in 7 days

There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading

Why real estate lawsuits are increasing in 2023: The Real Word

This week, hosts Byron Lazine and Nicole White are talking about the rise of lawsuits, how great agents build relationships and the rollout of NAR’s new ad campaign.
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