Tag Archives: Service

3 marketing basics every agent needs, from Coldwell Banker’s CMO

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As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers. Continue reading →

Are you a manager or a leader? Here’s how to tell

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Great leaders must be like the honey badger. They are widely known for their persistent nature, tenacity and ability to evolve with their environment. These are the qualities of a great leader. Continue reading →

When ‘likes’ don’t get you listings: What your vanity metrics are telling you

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Your vanity metrics are trying to tell you something important about the way you’re spending time and money in your business. As part of going back to basics, Laura Monroe takes you through a simple analysis to find out what’s working, what’s not and w… Continue reading →

What is ‘Back to Basics’ in 2022?

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There’s so much to learn and do in real estate today. Whether you’re just starting out in the business or trying to rethink the next phase of your career, it starts with figuring out what the new fundamentals really are. Continue reading →

Hollywood agents (ranked), finding inventory now, essential daily habits: Inman’s Top 5 this week

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Looking for a quick catch-up on the buzziest stories of the past seven days? Here’s Inman Top 5, the most essential stories of the week, according to Inman readers. Continue reading →

No commission is worth your well-being. Tips and tech for agent safety

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Despite the expectation of assumed trust between two parties in a business transaction, even those met at previous showings, real estate agents are always at risk when in the act of doing their job. Continue reading →

The gender problem: Getting past discriminatory practices

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It’s past time to examine how gender impacts money, professional progress and safety. Here are the six major challenges women in real estate face and what we can do about them. Continue reading →