What real estate agents need to know about soundproofing

Nobody likes unwanted, distracting noise, and every property can benefit from soundproofing to some degree, particularly in multifamily dwellings. Here’s what you need to know about soundproofing options so you can better serve your clients. Continue reading

5 ways experienced brokers can help new agents gain confidence

A new agent will be most successful when they approach every aspect of the job with confidence. As a leader, you can help rookies find their feet and grow that confidence by providing valuable advice, encouragement and motivation. Continue reading

How not to lose the commission battle with sellers (and the listing)

When it comes to the commission battle, a lot of agents cave into reducing their fees instead of working to persuade sellers otherwise. Here’s why sellers make this request and how to overcome it. Continue reading

Inman Top 5: The biggest stories of the week Oct. 22-28, 2021

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading

Buyer beware! 6 iconic horror movie houses

Even in horror movies, it’s all about location. Here are six classic scary movies centered on houses you’d never want your buyer to send you from Zillow. Continue reading

Zillow, ‘it’s not me, it’s you’: Why this smart agent is breaking up with buying leads

“Dear Zillow, it’s not me, it’s you,” writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend. Continue reading

Here’s how to put your client communication on autopilot

If you’re looking to scale your business without sacrificing your communication with clients, start shooting videos that explain the next steps in their process. Not only will these videos help you as an agent, your clients will be better served as wel… Continue reading

$100M sales volume in year 2: How this rookie did it

Brad Dahler of Berkshire Hathaway HomeServices Beach Properties of Florida has more than $100 million in closed sales and pending contracts generated for 2021 — and he did it all in just two years. Here’s his plan of action. Continue reading

How to be an invaluable resource for your luxury clients in 2022

In luxury real estate, staying ahead of competition calls for detailed market knowledge. You need to have a good grasp on everything that’s going on, including what buyers are searching for and what trends are cropping up on the horizon. Here are a few… Continue reading

3 tips for luxury agents marketing listings on social media

Learn what attracts eyeballs to luxury marketing, and find out what you should know about marketing luxury listings today from luxury marketing experts working it in the field. Continue reading