9 ways to define and communicate your brokerage’s value proposition

Your brokerage’s recruiting strategy hinges on understanding and leveraging your unique value proposition, then communicating it to agents, writes growth expert Jim Turner. Continue reading

WATCH: Housing in the post-affirmative action environment

Will the partial elimination of affirmative action in elite college admissions eventually impact representation, access and opportunity in the real estate industry? Watch Dr. Lee Davenport’s conversation with Spelman College professor, Dr. Francesina R… Continue reading

How much does it cost to open up a new brokerage?

Don’t let the costs scare you, Kevin Woody writes. Your willingness to plan and prepare will contribute greatly to your success as a brokerage owner.   Continue reading

12 rules of the road for new (and experienced) agents 

The road to real estate success is paved with strong connections, integrity and a genuine focus on client needs, trainer and coach Bernice Ross writes. Continue reading

5 ways to invest in your most important asset: Yourself

Whether you are just getting started in real estate or are looking for ways to freshen up your career with a commitment to personal and professional development, investing in yourself is always a good bet, according to new Inman contributor Tina Lapp, … Continue reading

11 real estate books you still have time to read by the pool

Whether you’re hopping a plane to your next conference, sitting by the pool or just looking to up your game, here’s our list of reads — whether you hold the pages in your hand or listen to an audible version. Continue reading

5 campfire-perfect podcasts to thrill agents who need a break

Trainer, writer and horror podcast fan Rachael Hite recommends five podcasts that the perfect frightful escape. If you need to take a break and reset, these fun recommendations pair perfectly with your campfire and s’mores. Continue reading

5 secrets for mastering the art of vacation relaxation

Knowing yourself and your relaxation style will ensure that this year’s vacation truly allows you to unwind and rejuvenate. New Inman contributor, and broker-owner of YogaBug Real Estate, helps you figure out what works for you when you’re away from work. Continue reading