7 tips for launching a podcast people want to listen to

A podcast does more than just entertain. When done right, it can communicate real value to your listeners and eventually, turn them into clients and referrals. So, if you want to get in the game of creating a podcast, here are some tips to get you star… Continue reading

4 tips for hooking buyers with your listing video

There are so many tools and strategies agents can take advantage of when it comes to listing videos. “Million Dollar Listing Los Angeles” stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more… Continue reading

The listing launch plan that gets higher prices, faster sales, more listings

To help you continue to grow your business as the market normalizes and flex those listing marketing muscles, here’s a step-by-step plan to launch your listing’s marketing — and sell quickly, for more — plus how to keep your sellers in the loop and ado… Continue reading

A competitor is recruiting me: Should I jump ship to another brokerage?

Is the grass really greener at another brokerage? That is the question a mid-level agent with top-producer dreams is pondering. Her broker thinks she’s not quite ready to make the move but doesn’t want to come off as bitter. Anthony Askowitz explores t… Continue reading

6 things agents wish sellers understood about marketing

First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
Continue reading

5 ways agents can help financially challenged homeowners

High costs, high taxes and high inflation hit homeowners in all price ranges, but the situation is especially hard on those with fixed or limited sources of income. Here are a few ways you can help distressed homeowners stay in their homes. Continue reading

Had a dust-up? How to work your way through conflict effectively

Understanding the basics of communication styles might mitigate conflicts, but it won’t eliminate them. When faced with a colleague or client conflict, here’s how to keep the conversation professional, productive and constructive — and move it forward…. Continue reading

Want neighborhood expert status? 9 shortcuts to learning your market

To become the local expert, you have to earn it by building your market knowledge and reputation. Here are Jay Thompson’s top tips for getting there faster and staying ahead of market shifts — and your clients. Continue reading

Is this the one? 4 factors to consider when buying an investment property

No two investment properties are the same. The history of repairs, market conditions and the long-term growth potential of the area — as well as your own risk preferences — all factor into whether a property is the right fit for your portfolio. Here’s … Continue reading

How this new agent sold her first $15.5M home at the height of COVID

It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here’s how Siena Dorsey of The Agency d… Continue reading