5 nifty (and thrifty) social media marketing ideas

If you know where to look, you’ll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few. Continue reading

3 ways agents can help today’s savvy, educated buyers and sellers

Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. However, nothing can replace the expertise and knowledge of an experienced agent. Here’s why. Continue reading

3 looming shifts that could change real estate

Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here’s what agents should prepare for. Continue reading

Real estate agents who pay NCAA athletes will win. Here’s why.

Thanks to new rules, NCAA athletes can now use their name, image and likeness to promote your business. Smart agents should seize this opportunity. Here’s why. Continue reading

The 10+ greatest real estate and sales books of all time (IMHO)

Everyone should be continuously learning and honing their craft, especially in the ever-changing landscape of real estate. Here are the all-time best real estate and sales books according to Jay Thompson. Continue reading

No flood of foreclosures to come in pandemic’s wake. Here’s why

Anyone believing but there will be a flood of homes that will be foreclosed on either toward the end of this year or in 2022 is likely to be disappointed. Here’s a closer look. Continue reading

QUIZ: Will you make it in real estate? 10 questions that predict new agent success

Are you new to the real estate business and would like to know your odds of succeeding? (Or maybe you’re just asking for a friend?) Answer yes or no to these 10 questions, and see how you score on the “most likely to succeed” scale. Continue reading

‘A slippery slope’: 14 pros weigh in on biggest contract mistakes

Are you writing an error-free, winning offer? We reached out to industry professionals across the country to find out what contract details agents are getting wrong in today’s market. Continue reading

Open houses are out: Here’s how to get your name out there

Traditional marketing and growth strategies were upended thanks to the pandemic. But we learned a lot in the transition. Here are a few ways agents can use their special sauce to engage buyers, promote their brand and get that listing sold — without ev… Continue reading

8 new agent mistakes to avoid from the get-go

So you’ve got your real estate license in hand — now what? Of course, finding a place to work and securing those first clients may seem like they should top your list, but there are a few other details newbies shouldn’t neglect. Continue reading