3 keys for turning Instagram into a sales funnel

You can increase brand awareness and make genuine connections when you use Instagram to generate and nurture leads, writes Michelle Berman-Mickel. Here’s how to put its power to work for your real estate business. Continue reading

AI on the go: The new ChatGPT iOS app is finally here

According to social media expert Katie Lance, OpenAI has unveiled its official iOS application for ChatGPT, the company’s AI chatbot, allowing you to create content while you’re out and about. Continue reading

Fannie Mae’s latest outlook is grim. 6 ways agents can beat the odds

There’s always a way that agents can position themselves for changing marketing conditions, and brokers can facilitate that process, according to broker owners Bridget Gilbert and Laura Garner. Continue reading

Realtor.com’s AI integration is a case of ‘garbage in, garbage out’

Digital marketing specialist Joshua Jarvis offers his feedback on Realtor.com’s new AI tool. While he applauds the attempt, he says it’s a swing and a miss. Continue reading

How to nail your next listing (from the agent who wrote the book on it)

Learn the secrets to real estate success from the No. 1 RE/MAX agent worldwide, Jordan Cohen. He offers actionable advice that you can put to work immediately to raise the level of service you provide. Continue reading

‘Selling Sunset:’ 60+ facts as the reality show returns for Season 6

Netflix’s fan favorite is back with Season 6 (and Season 7 is coming!) Here’s everything you never knew you needed to know about the series, its cast and The Oppenheim Group. Continue reading

Virtual Staging AI ensures you’ll never market an empty room again: Tech Review

Do you hate marketing an empty house? Virtual Staging AI offers a quick and easy-to-use solution to stage the rooms of a home virtually and save you and your client hassle. Craig Rowe offers a review of the service. Continue reading