Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more. Continue reading
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs and rake in the referrals. Continue reading
A real estate team can be the ultimate solution to providing consistent 5-star client experiences — if they’re run effectively. Here are five must-have systems for any service-oriented team. Continue reading
In this listing story, Anthony West shares how confidence and a strong understanding of the market’s inventory are key to your success as a real estate professional. Continue reading
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants. Continue reading
In this industry, collaborating with others instead of doing everything on your own pays off. Find out how Douglas Elliman’s Jay Phillip Parker learned that real estate works best when it’s collaborative and cooperative. Continue reading
Most houses in the U.S. are built on foundations below grade, but agents should be educated on all types of foundations, including slabs, to be able to answer any buyer questions. Let’s break down what a slab foundation is and why it can be a smart cho… Continue reading
Restorative, anti-racist education does not replicate harm and dehumanization through excessive isolation and dismissive practices. Rather, it supports transformative, authentic change so that fair housing is truly realized by all. Continue reading
Homes.com conducted a survey of 1,500 visitors that discovered 42 percent of buyers are willing to buy a home sight unseen. Here’s why that number shouldn’t surprise you. Continue reading
Are you ready to grow your business exponentially? Follow the lead of top producers! Here are seven practices that’ll help you leverage your time and grow your business like top producers do. Continue reading