10 tips to make your first client event a roaring success

When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves.  Continue reading

CHALLENGE: Audit your online footprint in 7 days

In just one week, you can make sure that every platform where you have a profile is fully updated with this handy-dandy checklist.
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Mansion tax could be ‘hardest hit since 2007,’ Josh Altman warns

This week, Byron Lazine and Nicole White discuss Josh Altman’s view of California’s proposed mansion tax, the tug-of-war between millennials and boomers, and the pain Zillow’s CEO sees on the horizon. Continue reading

Alarm.com smart home tour shows what’s possible

Never worry or wonder if you remembered to shut the garage door or lock the front door. With a system like Alarm.com, you can check in on a property remotely from anywhere in the world with an internet connection. Continue reading

Is a book on your bucket list? Here’s how to write it

If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about, and who can help you make it more manageable. Continue reading

QUIZ: Determine which of these is your brand archetype

There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out. Continue reading

Where should I post? 3 steps for choosing a social media platform

Make your social media efforts count by posting on the right platforms. Not sure which ones to choose? Here’s three steps to help you determine which social media platforms are right for you and your business. Continue reading

Stand out in any market with a DIY public relations plan

Getting featured in the press can be a game changer because, in addition to creating exposure, it also helps you become a recognized authority in your market. Marketing expert Jeremy Knauff provides a step-by-step strategy for connecting with members o… Continue reading