Buyer love letters can be fraught with fair housing violations, but should the practice be banned entirely? Because these letters are currently legal, banning them doesn’t appear to be an option — but educating yourself on the type of information to in… Continue reading
Losing a listing is tough, but it’s not the end of the world. Keep your professionalism front and center, learn from this experience, and incorporate that learning so it’s less likely to happen in the future. Continue reading
You might automatically think that low interest rates would be wonderful. Unfortunately, there is a dark side as well that’s producing a significant rift across the country between the haves and have-nots. Continue reading
Certainly, other tech developments lie ahead, but in general, it can be said that innovation has enabled those in the multifamily space to do their jobs better — and that was the case well before the pandemic. Continue reading
This week, our readers share how they’re working with buyers to set expectations about bidding wars and multiple-offer situations — a common objection in today’s fierce market. Continue reading
Buying a home is one of the biggest financial decisions of a person’s life. Being a good agent means offering your expertise and honest opinions to your clients. It also means understanding how to deal with tough buyers while maintaining a healthy work… Continue reading
Although the real estate market is red-hot, we can improve our buyers’ odds by presenting a deal that directly helps the sellers. Addressing price, time, convenience and certainty can position our buyers to win the home, and building relationships with… Continue reading
In this current market, sellers hold a ridiculous number of cards. By helping your clients understand the complexities of today’s market, they’ll feel more in control when navigating the process — and ultimately winning the property. Here’s a list of s… Continue reading
Kris Darwin, a Coldwell Banker sales manager in Louisiana, shares how an agent’s sales pitch taught her an important lesson about relationships and empathy. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how Biden’s tax proposals could affect real estate, Zillow Zestimates in today’s housing market and… Continue reading