How that ‘Distracted Boyfriend’ meme could end up costing you

Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences. Continue reading

That’s such a turnoff! 7 major marketing mistakes agents make

Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading

QUIZ: Test your real estate marketing IQ

Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading

Real estate industry reacts to the SVB meltdown: The Real Word

This week, Byron Lazine and Nicole White discuss Brad Inman’s view on the Silicon Valley Bank collapse, Plunk’s impact on the real estate industry and Elon Musk’s future Texas fiefdom. Continue reading

Mauricio Umansky’s 6 tips for helping new agents navigate a shift

It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides. Continue reading

7 reasons agents are failing (and how to avoid their mistakes)

The current real estate market separates the best from the rest. Jimmy Burgess shares how to avoid the biggest mistakes agents are making right now. Continue reading

LISTEN: It’s not too late to advocate for affordable housing

Have we reached the point of no return when it comes to affordable housing? Dr. Lee Davenport and her guest, Georgia State University’s Dr. Dan Immergluck, discuss the peril and possibilities. Continue reading