Tag Archives: Service

AI can transform your content marketing. Here’s how to use it right

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Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading →

No, it’s not 2008: How to talk to your clients about Silicon Valley Bank

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The meltdown of Silicon Valley Bank has sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market.
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With fewer million-dollar homes, is luxury OK? The Real Word

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This week, hosts Byron Lazine and Nicole White are talking about the luxury market, seller’s biggest regrets and the importance of technology for agents this year. Continue reading →

CHALLENGE: Refresh your website in 7 days

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If your website is looking more Myspace than TikTok, it’s probably time for a refresh. Here’s how to get it done quickly, no matter what your budget looks like. Continue reading →

10 tips for crafting CTAs that convert browsers into buyers

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How can you write the most effective call to action, the one that will convert more lookers into leads? Author and coach Darryl Davis offers 10 tips for writing CTAs that’ll get consumers to take action. Continue reading →

What the top brokerages’ color choices say about them (and how to choose your personal branding)

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Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing. Continue reading →

This 22-year-old agent did $16M in Year 1. Here’s how he did it

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Jimmy Burgess sits down with Noah Escobar, a 22-year-old real estate agent with Berkshire Hathaway HomeServices Beach Properties of Florida closed and contracted over $16 million in sales volume in his first full calendar year as an agent. Continue reading →

How to maintain a boutique feel as your brokerage expands

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Growth is great, but a business is only as strong as its foundation. As you scale up, continue to prioritize the things that matter most — your clients, your team and your brand. Continue reading →