Tag Archives: Service

AI will upend content marketing. 4 ways to stay ahead of the curve

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Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines. Continue reading →

Gary Keller’s 6 steps for doing more in today’s market

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In this shifting market, agents will have to do more to achieve the same results they were getting before, writes Adam Hergenrother. Here, he breaks down Gary Keller’s formula for doing more and how you can take action to do more and achieve more this … Continue reading →

I don’t dance: 5 TikTok marketing ideas for agents with 2 left feet

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Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading →

How to shoot your own listing videos and photos on the iPhone

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In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading →

Is it worth it? 10 common marketing metrics and how they measure up

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It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading →

7 marketing metrics that matter most (and how to measure them)

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Targeting the right audience is a critical factor in real estate marketing success. Here’s how to crunch the numbers and make sure you’re as effective as possible. Continue reading →

Too much competition? 10 branding insights to get you noticed

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A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading →