There are four stages in the listing process that offer unique opportunities to market both the listing and yourself, Jimmy Burgess writes. Here are 23 ways to turn your latest listing into multiple deals. Continue reading
Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well. Trainer and author Bernice Ross talks to Cami Baker about this little-understood marketing strategy. Continue reading
Learn how this NYC broker leverages a wide-ranging background and award-winning marketing expertise to build an exceptional professional profile. Continue reading
According to industry expert Mike DelPrete, a multitude of factors need to go right for Zillow Home Loans to meet its revenue goals and compete with traditional mortgage products. Continue reading
Under the Clear Cooperation Policy, a listing can be “withheld” from the MLS and become an “office-exclusive” listing. Broker Teresa Boardman questions the wisdom of this exception. Continue reading
As companies report their Q4 and full-year earnings, industry-watchers read the tea leaves for indications of what’s working now — and what’s likely to happen next. Continue reading
Tech tools, such as social listening and customer relationship management software, allow agents to use data in real time to make informed decisions about both marketing and sales of properties. Continue reading
When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading
Whether you’re looking to quickly make easy graphics or informative and engaging content, these free tools offer a wide range of features to help you elevate your social media presence. Continue reading
It’s not enough to maintain the status quo, Douglas Elliman’s Peter Hannis Hernandez writes. Making your mark as a leader involves a growth mindset and a focus on the bottom line. Continue reading