How you can pave the path for increased Black homeownership

Real estate agents have to work together to eliminate disparities and barriers to homeownership. Here’s how one Realtor remains dedicated in creating pathways toward fair and equitable housing opportunities for all. Continue reading

Scared of losing talent? 3 tips for better retention

In real estate’s fast-paced environment, the fear of losing agents is real and ever-present. But instead of focusing on external factors and symptoms of greater problems, leaders should turn their attention to the things within their control. Here’s how. Continue reading

Nothing to post? 21 social media content ideas to inspire your plan

Social media platforms are oversaturated with all sorts of posts, so creating content that’s fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas. Continue reading

6 tips for working with the largest pool of homebuyers

It’s critical to understand where, how and why millennials are searching for homes right now. Here are a few tips to help you tap into this massive buyer pool.  Continue reading

The Real Word: Are Opendoor’s plans too ambitious?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss Opendoor’s expansion plans, Google Alerts for your business and a viral listing. Continue reading

14 tips for cultivating strong leaders within your brokerage

Here are a few tried-and-true practices for building an effective and successful leadership team. Some of your greatest leaders may come from the most unlikely sources. Continue reading

The ‘my’ agent: How this approach can hamper a transaction

Work in real estate sales long enough, and you’ll cross paths with a host of different personalities, both good and bad. But there’s one type of agent this broker-owner struggles with — those who let transactions revolve entirely around them. Continue reading

5 key motivational styles team leaders should know

Is your team feeling a little burned out? By discovering what motivates your agents, you will be able to create personalized systems and processes that increase their success — and happiness. Continue reading

Why new agents should consider joining a team

Which brokerage to join, what systems and technology to implement and what brand and marketing to create — new agents have a lot of decisions to make. Joining a team solves many of these challenges. Here’s are four key benefits new agents who join team… Continue reading

11 objection handling scripts agents need today

When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy. Continue reading