Why marketing to interest rates is the wrong strategy

In today’s volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients’ interests first. Continue reading

How to stay ahead of coronavirus market fluctuations

From where we stand now, the future of the real estate market looks challenging. If you’re grappling with the rapid change, here are a few things you can do to prepare for future market shifts. Continue reading

Not another Coronavirus article… here are 3 things you should do RIGHT NOW!

“May you live in interesting times.”   I’m not in any position to comment on the virus, what you should and shouldn’t be doing, and what precautions you need to take. I will leave that to our medical professionals and experts. I do, however… Continue reading

IdealEstate aims for agent cooperation with nationwide recruiting, referral power

IdealEstate — a Salt Lake City-based, Pinterest inspired, home curation tool — is now realizing its power as an agent recruiting tool and leveraging a nationwide network of more than 800,000 agent users. Continue reading

Keeping It Real: Hit the pause button, and make informed decisions

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer illuminates what helps guide him through dark moments. Continue reading

Keeping It Real: Hit the pause button, and make informed decisions

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer illuminates what helps guide him through dark moments. Continue reading

10 things every broker should be doing to weather the storm

Things are in a state of flux, and leaders need to step up their game and steer their brokerages in the right direction. Here are a few things every broker should consider when leading through a crisis. Continue reading

How to tighten your team’s belt right now

The coronavirus has already significantly affected the economy, and chances are, it’ll have an impact on your team, too. Here are a few things you can do to get your financial commitments in shape, adapt your team and soften the blow. Continue reading

How to lead your team through turbulent times

Even though nobody knows what lies ahead, a great leader should be capable of reacting effectively when faced with uncertainty. Here’s what excellent crisis leadership looks like in a time like this. Continue reading

How to adapt your real estate team to this new reality

Here’s a peek into how Seattle-based Team Diva pivoted its practices in the midst of today’s crisis — from changes to marketing, listing processes and everything in between. With this comprehensive list, you can establish new guidelines for your team, … Continue reading