Tighten up: 10 steps for giving your tech stack a solid audit

As the market shifts, it’s important to make every penny count. That starts with getting the most out of your current tech budget. Trainer Bernice Ross walks you through evaluating and adjusting your tech stack for greater efficiency and savings. Continue reading

How to handle an agent’s social media post gone sideways

In this monthly column, Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This month’s situation: A seasoned agent takes the leap into social media, only to have it backfire on her and require g… Continue reading

Circa 2000: What agents need to know about aughties home styles

As homes continued to develop into the 21st century, there was a return to traditional aesthetics, updated with modern features and conveniences. Gerard Splendore’s Circa series continues with styles of the 2000s. Continue reading

Is your Facebook page a ghost town? 5 mistakes that scare off clients

Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading

Move that listing: 6 right-pricing tips for a shifting market

In a shifting market, the right price is everything. Here’s how to make sure you’re helping your sellers crunch the numbers effectively from the get-go. Continue reading

New partnerships, earnings twists, ICLV replays: Inman’s Top 5 stories of the week Aug. 5-11, 2022

Looking for a quick catch-up on the buzziest stories of the past seven days? Here’s Inman Top 5, the most essential stories of the week, according to Inman readers. Continue reading

How to create the best video content with Jimmy Burgess

Stop overcomplicating the process of creating a video content strategy to market your business and your listings. Jimmy Burgess helps you get started with a video content strategy. Continue reading

WATCH: How to generate listings and maintain momentum in a shifting market

Talking to unhappy sellers and trying to find willing ones in a down market will be one of the biggest challenges agents face in the coming months. Top agents Jonathan Spears and Lauren Rosin share their wit, wisdom and best tips to come out on top in … Continue reading

The partnership shocking real estate: The Real Word

Zillow and Opendoor’s new partnership may be shocking, but their alliance may work. Experts Byron Lazine and Nicole White discuss what’s next, consumer confidence, and introduce a new politics segment that is sure to open the door to some big discussions Continue reading