Tag Archives: silver tsunami

Boomers may experience these brutal surprises when they move

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Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients. Continue reading →

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

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Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Continue reading →

Welcome to the Senior Class: Downsizing with a home equity conversion mortgage

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Developer and contributor America Foy says agents are missing the boat when it comes to education on senior housing opportunities. The home equity conversion mortgage product is just one example. Continue reading →

What luxury buyers want today, according to the experts

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C-Suite executives from Douglas Elliman, Engel & Völkers and Sotheby’s International Realty discuss what buyers are looking for today in a panel conversation at Luxury Connect. Continue reading →

Real Talk: Why the silver tsunami might crash before it crests

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The recent One Big Beautiful Bill Act boasts many proposed boons for real estate, but not for silver homeowners, Rachael Hite writes. Informed agents see the big picture, and it’s not so beautiful for older adults. Continue reading →

Real Talk: Why the silver tsunami might crash before it crests

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The recent One Big Beautiful Bill Act boasts many proposed boons for real estate, but not for silver homeowners, Rachael Hite writes. Informed agents see the big picture, and it’s not so beautiful for older adults. Continue reading →

Real Talk: Why the silver tsunami might crash before it crests

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The recent One Big Beautiful Bill Act boasts many proposed boons for real estate, but not for silver homeowners, Rachael Hite writes. Informed agents see the big picture, and it’s not so beautiful for older adults. Continue reading →

What skills will brokerages and their leaders need in 2025?

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In the face of economic headwinds and shifting market dynamics, brokerages must embrace change with clarity, strategy and agility, The Agency’s Rainy Hake Austin writes. Continue reading →

Tool Kit: The Golden Girl’s guide to winning the Silver Tsunami

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Explore the ageism and challenges that women of a certain age face in this business, and learn how to best serve clients who are 50-plus with trainer Rachael Hite. Continue reading →

How to reach and engage clients across generations

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Engel & Völkers’ Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers. Continue reading →