Tag Archives: social media ads

Trending: Trial Reels, smarter ads and AI-powered reach

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The platforms are evolving fast, but the real estate playbook remains simple: Show up often, tell better stories and leverage tools that help the right clients find you. Continue reading →

Trending: Lessons in pride and building brand equity that lasts

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As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing up with purpose — and turning values into long-term brand equity. Continue reading →

Coldwell Banker’s ‘Dream’ ad campaign revs up the competition

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The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams from a real estate angle. Continue reading →

Is it worth it? 10 common marketing metrics and how they measure up

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It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading →

5 social media advertising strategies for the modern real estate pro

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If you’ve not had any luck with advertising your listings on social media, it’s time to get your feet back in the water. Start implementing these five tips for creating social media ads that convert big. Continue reading →