Tag Archives: Social Media

How many Instagram Stories should I do a day?

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Instagram Stories operate differently than other features like Posts and Reels. Sue “Pinky” Benson helps you learn how to make them work for your real estate business. Continue reading →

7 educational posts that belong in your social media rotation

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You need more than pretty pictures in your social media feed, luxury marketing expert Laura Stace writes. Make sure you are educating potential clients with your content as well. Continue reading →

SphereBuilder, another social media engine or something more? Tech Review

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SphereBuilder offers listing marketing, marketing analytics, ideas for improving your online presence and a host of features to produce and measure digital marketing. Continue reading →

Robert Reffkin’s mom, Ruth, has joined Compass’ Garson Team

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The senior Reffkin’s move to the social media-forward team will create a cross-generational collaboration that capitalizes on combining varied skill sets to best help clients, Inman exclusively learned. Continue reading →

40 ways to generate leads that work right now

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Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading →

When it comes to Instagram, how personal is too personal?

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Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement, writes social media expert Maris Callahan Messervey. Continue reading →

A former CNN producer reveals why agents intuitively ‘get’ social media

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Ahead of her appearance at Inman Connect Las Vegas, media strategist Shannon McKinstrie shares how agents can tap into social media as a lead generator without falling into a time-suck. Continue reading →

A 5-step, fail-proof plan to get consistent with video marketing

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Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading →