This is not the time for ‘marketing as usual’

Industry experts Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn’t be afraid to talk about controversial topics. Continue reading

How to become the go-to team in your area

When David Parnes and James Harris started, they decided to focus on Bel Air. They didn’t have any contracts or leads, but by following these four steps — paired with a lot of hard work and dedication — they soon became the go-to leaders in the market…. Continue reading

Wondering how to stay focused on both life and work? Here’s a plan

The changes brought on by COVID-19 have turned most people’s days upside down. But by establishing structure, creating a checklist and placing a divide between work and life, you can find calm in chaos. Continue reading

How to support your business — and your community — today

If you’re pivoting your business to connect with others and serve now — you’re already building a stronger base for future business. Here are a few more ways to strengthen your strategies and plant seeds of kindness in your community. Continue reading

3 ways to up your Instagram game during quarantine

A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact. Continue reading

How to prospect in a shelter-in-place world

When staying at home and working virtually, how do you prospect and keep moving forward? Here are three initiatives you can adopt for your team. Continue reading

4 basics to remember in the era of virtual business

Even though the world is shifting, people still need the services of real estate agents during this time. Here are a few things to keep in mind when migrating your team’s business to the virtual world. Continue reading

How to build your pipeline through social media advertising

With the right strategy in place, social media is a powerful marketing tool for your business. Here’s how to build a social media marketing funnel to continually develop meaningful connections and find leads. Continue reading

5 ways to engage your community on Instagram

Social media can come in handy during times like this, especially when used correctly. By posting fun, engaging content and daily motivation, you can spread positivity while boosting your business. Continue reading

4 tips for generating new leads while staying home

Despite the current landscape, business must continue. From leveraging your lifestyle expertise to broadening your support network, here are a few tips to help you be proactive and stimulate interest in your business. Continue reading