As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website. Continue reading
As real estate professionals in the ultra-competitive Austin, Texas market, we know a strong online presence is critical today. But no matter how ubiquitous digital solutions become, we can never forget that this is a relationship-based industry. Continue reading
Have you ever heard a buyer complain about the wall color in your listing or wonder if the living room could accommodate their furniture? How many times have you had a listing that desperately needed staging, but lacked the time or budget to get the jo… Continue reading
Over the last few years, agents have enjoyed a period of soaring home prices, lower interest rates, and a historic housing shortage, creating the ideal market for home sellers, and business for the listing agents at your firm. Continue reading
In luxury real estate, customer relationships are everything — so it’s no surprise that many leading companies are implementing customer relationship management (CRM) systems. If you’re considering adding CRM to your mix, here are five things to know.
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I spent my first three years in real estate at a small, boutique agency. But when Sotheby’s International Realty came to the Louisville market, I immediately knew that was where I wanted to be. Continue reading
When I founded my own real estate firm, I knew it was essential to keep my team at the forefront of the market. Ensuring my agents are supported is my primary goal as a broker, and the process of running a firm as a cohesive unit has broadened my under… Continue reading
The affluent homebuyer is a discerning one. After all, when they’re well-acquainted with the best of everything, it’s no surprise that their standards are high when it comes to service. Continue reading
I’m going to make this short and to the point. Whether you’re reading this in late December or early January, we’re in the midst of a new beginning. A fresh start. Continue reading
We’re counting down the days to the new year — and the luxury real estate customer is no exception. All across the market, exciting opportunities are emerging to acquire one-of-a-kind properties. Continue reading