Staging works! How to have that conversation with sellers

Some sellers may think their home is perfect the way it is, but as a lot of agents know, staging is what will help set their home apart from similar listings online. Here’s how to explain the value of staging to clients — plus a few tips that can bring… Continue reading

10 tips for prepping your listings in this frenzied spring market

There’s no better time to showcase your listing than spring. With these tips, you’ll be the expert your clients need to sell their home in this fast-paced market and get them top dollar for their sale. Continue reading

What buyers crave: How to find coveted listings in your market

What makes a house really stand out? Curb appeal is one part of the formula, but there are other factors that come into play. Learn about finding and selling desirable homes — and how to make listings more attractive to buyers. Continue reading

NAR survey shows listing agents divided on staging homes

Just over half of listing agents believe staging boosts how much buyers will offer, but about the same share don’t actually stage. Meanwhile, agents report TV shows give buyers unrealistic expectations of how homes should look. Continue reading

A stinky business: Getting rid of pet odors

Pet odors can be extremely off-putting to some buyers and require a little extra elbow grease to get rid of. Here are a few tricks to get that stinky smell out of your new listings. Continue reading

Virtual assets are selling for millions. Is real estate next?

NFTs, or “non fungible tokens,” have upended the art world in recent days. Now, they’re gradually pushing further into the world of housing. Continue reading

You’ve got 7 seconds to sell — here’s how to maximize your listing

Even with COVID-19 restrictions, buyers still want to visit homes in person. They are, however, using online pictures, marketing and 3D tours to dramatically shortlist the homes they will actually visit. Here’s how to make your listing stand out. Continue reading

Ways to digitize every stage of your sales funnel during the pandemic

The coronavirus pandemic is forcing agents to do much more of their previously face-to-face business over a computer. Here are a few novel ways to make it work. Continue reading

Why getting the Pinterest look in your listings matters

All the images of perfect-looking properties online have heightened buyer expectations. Here are some statistics to be familiar with if your clients are reluctant to stage their property. Continue reading