What’s the difference between an Instagram Story and a Reel?

This week, Sue “Pinky” Benson explains the difference between Instagram’s Reels and Stories features. Hint: They’re nothing alike. Continue reading

A 5-step, fail-proof plan to get consistent with video marketing

Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

Mo Rocca Has a Few Obituaries for You

You could say that an obituary is the definitive “origin story.” Short or long, it’s a commemorative piece of writing that offers a story of a life from beginning to end. For Mo Rocca, it’s the details, which he says can be “either mundane or prophetic… Continue reading

Lead-gen game changer: How to get 10,000 new followers in 60 days

With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading

Lead-gen game changer: How to get 10,000 new followers in 60 days

With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading

In Motion: The Stories Behind the Next Avenue Photo Exhibit

Cristobal Trejo, a worker at the famed Churchill Downs racetrack, provides daily care for the horses he loves. Carol Challas, a breast cancer survivor, founded the Derby City Dragons, a supportive and dedicated dragon boat team with 40 members, compris… Continue reading

30+ free hacks for Instagram and Facebook

Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play. Continue reading

Obituary Writing 101

Have you ever read a friend’s obituary and had any of these reactions?: You cannot reconcile the person described with what was written about him or her; the events summarized did not constitute what your loved one considered important in life and inst… Continue reading

5 pro tips for using Instagram and Facebook stories in real estate

Facebook Stories and Instagram Stories are two emerging opportunities for real estate pros. How can you use them effectively for your business? Here are a few key tips (and mistakes you’ll want to avoid). Continue reading