Tag Archives: Storytelling in Marketing

Selling real estate is selling a story. Here’s how to do it right

By | | Uncategorized
Comments Off on Selling real estate is selling a story. Here’s how to do it right

For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading →

EXp’s Wendy Forsythe to agents: Focus on experience over metrics

By | | Uncategorized
Comments Off on EXp’s Wendy Forsythe to agents: Focus on experience over metrics

The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents can do instead. Continue reading →