Why buyer representation should matter so much to sellers

Managing broker and new Inman contributor Cassie Walker Johnson writes that in the evolving real estate market, investing in buyer agent compensation is a wise decision that benefits everyone involved. Continue reading

It’s not business. It’s personal

For multistate CEO and new Inman contributor Troy Reierson, doing business is about more than numbers. It’s about a service-oriented approach that changes lives. Continue reading

Guidance or steering? Red flags of giving professional advice

Understanding the difference between steering and providing thoughtful and meaningful advice and guidance to clients is essential for navigating the future of real estate, mega team leader Carl Medford writes. Continue reading

How commission changes could lead to transactional transparency

This journey is not without its challenges, broker Bob Mathew writes, but the rewards — enhanced transparency, consumer trust and a more competitive marketplace — are worth the effort. Continue reading

Empower homefront heroes with source of income freedom, fairness

This Memorial Day, Dr. Lee Davenport writes, in addition to words of gratitude and affirmation, it’s even more important that our veterans have access to affordable housing choices that accept their hard-earned benefits.  Continue reading

What are you supposed to tell your clients now? The Download

In the face of so much rapid change and an often-frustrating lack of clarity from The Powers That Be, what the heck are you supposed to tell your buyers and sellers now? Continue reading

What should I tell clients? Question leads to free-for-all at NAR midyear

May 6 remarks from Anthony Lamacchia spurred at least one NAR midyear attendee to leave the MLS Forum in protest, others to hurl steering accusations, and NAR’s senior counsel to intervene. Continue reading

How to engage brokerage clients through SEO and content creation

Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes. Continue reading

Marketing listings through qualified buyer financing options

For real estate agents, highlighting diverse financing options is one of the easiest ways to attract more traffic to their listings. Clever’s Luke Babich shares a few programs and options to know about. Continue reading