The secret to generating 33,000 listing video views for only $200

Of course, you’ll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Jimmy Burgess and Andrew Undem walk you through the process of creating targeted ads to get your latest listing more exposure. Continue reading

Ready or not? 5 recruiting secrets to find the best candidate for your team

Recruiting and retention are essential to controlling costs and ensuring that you onboard the best possible team for your business. Consultant Chris Pollinger offers simple strategies to end your staffing woes. Continue reading

Don’t leave money on the table: 3 tips for listing agents in a cooling market

Lady luck has nothing to do with that stellar price that smart agents snag for their sellers. Listing expert Julie Busby offers sound advice on how she gets top dollar for her clients even in a cooling market. Continue reading

Think like a CEO: Ground-up leadership tips for today’s teams

Thinking like a leader does not require a top-down approach. You want to be at the bottom of the pyramid, supporting all of your agents and team members above you. Work up, not down, writes Livian CEO Adam Hergenrother. Continue reading

The Freud Team joins Corcoran from South Beach Estates

The team, formed by Zelda Freud and Michael Wiesenfeld in 2010, focused on middle-market, luxury properties and multi-family assets throughout Miami. The duo brought $52 million in sales volume in 2021. Continue reading

How do you see the buyer’s agent lawsuits shaking out? Pulse

This week, we’re asking for your views on the bombshell buyer’s agent lawsuits. Is it something to fear or much ado about nothing? Continue reading

Finances first: Getting started with first-time homebuyers

Even with excellent credit and a good handle on their debt, when it comes to buying a home, especially the first one, homebuyers need a lot of additional help. Continue reading

Cutting corners to build a team? Think again

Everybody likes to save time and money, according to team leader Adam Hergenrother, but it may cost you more in the long run. Prioritize the right strategies instead of the fast and cheap ones when you’re building and scaling your real estate business. Continue reading

7 strategies that separate the winners and losers in a shifting market

Growing right now means getting your mindset right and getting up to speed on the best tools for lead gen, writes coach and author Bernice Ross. Instead of sitting back and complaining about the challenges of today’s real estate market, here’s how to m… Continue reading

The challenges of owning multifamily properties in multiple states

When owning multifamily properties in multiple markets, there is a gap that must be bridged between owners and those serving their interests. While technology makes this easier, it is no substitute for personal attention and effective communication. Continue reading