The motivation myth: What agents need to know

Believing you can motivate other people will only disappoint. The truth of the matter is motivation is internal; you can only tap into people’s motivations. Here are a few other motivation myths agents should be aware of so they don’t spin their wheels… Continue reading

10 time-management rules elite real estate teams swear by

Why do some agents break the mold and achieve superstar status with ease while others struggle? Chris Pollinger, who works with top teams as a partner at Berman & Pollinger, says that in his experience, elite real estate pros consistently integrat… Continue reading

5 ways to hype your listing before it hits the market

As the market cools down, you want to make sure that all your listings get the proper attention they deserve from potential buyers. Here are five “coming soon” marketing tactics that’ll get a little buzz going for your listing before it hits the market… Continue reading

Tech will never replace agents. Here’s why

Real estate agents do things that only a human mind and touch, understanding, and empathy can achieve. Through his personal experiences, Jay Thompson explains how invaluable agents are and why they’ll never be replaced. Continue reading

How to brand yourself as the go-to local agent on Instagram

If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading

Blimp drives deal communication, compensates for data: Tech review

Imagine if Facebook compensated users for every like, image post or ad campaign they started. That’s the idea behind Blimp’s approach to bettering the industry. Continue reading

Why NAR is on the right side of the agent commission debate

Anthony Lamacchia generally agrees with Homie CEO Johnny Hanna’s take that change is good for the industry. However, he doesn’t see the agent commission “reckoning” as better for consumers as many are painting it. Here’s why. Continue reading

7 mistakes top producers don’t let derail their success

Success leaves clues, Jimmy Burgess will be the first tell you. He’s studied top-producing agents to understand their essence and replicate that success. Here, he lists the seven things top producers do not do because they would stunt growth. Continue reading