Find the right fit! How to strategically hire brokerage staff

An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for. Continue reading

3 situations where agents let their egos get in the way

Achieving a certain level of success sometimes leads to an overinflated ego. However, more often than not, that sense of self-importance can get in the way of an agent’s performance. Here are a few reasons and situations where ego hinders success. Continue reading

5 tips for helping homebuyers navigate a new construction purchase

Helping buyers navigate the homebuilding process can be challenging. There is a whole new process and language to learn. But the upside is so worth it. Here are my top five tips for working with new construction buyers Continue reading

Build lifelong relationships! How to cultivate client loyalty

Building long-lasting relationships with clients takes care and consistency. Here are a few of the ways we have nurtured and built loyalty among our clients.
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Don’t miss out! 4 simple ways to generate leads on your website

If you have a website, you are sitting on an untapped resource that has the potential to generate hundreds of leads each month for no additional cost. Here are four simple ways you can leverage your website to generate more leads.  Continue reading

Pulse: What’s your top tip for weathering this hot seller’s market?

Bidding wars, high prices and low housing supply — navigating this red-hot seller’s market is no walk in the park. So, this week, we’re asking you to share your best tips on working through and dealing with the current situation. Continue reading

How to build a brand that elevates your business

Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that’ll ultimately boost your business. Continue reading

4 fundamental skills agents need to brush up on right now

Are you practicing clear communication? Mastering the art of negotiation? No matter how many years you spend in the business, there are a few essential skills every agent should revisit and polish from time to time. Continue reading

Pulse: The client objections you are hearing most this spring

With a red-hot market grappling with housing shortage and bidding wars, what are clients worried about the most today? Our readers weigh in with the most pressing concerns their clients are expressing this spring. Continue reading

10 secret Instagram and Facebook features most agents miss

Facebook and Instagram are two of the most popular and effective platforms for brand-building, promoting listings and generating leads. Did you know there are hidden features agents don’t know about? Here are some of our favorite little-known gems. Continue reading