Cutting corners to build a team? Think again

Everybody likes to save time and money, according to team leader Adam Hergenrother, but it may cost you more in the long run. Prioritize the right strategies instead of the fast and cheap ones when you’re building and scaling your real estate business. Continue reading

7 strategies that separate the winners and losers in a shifting market

Growing right now means getting your mindset right and getting up to speed on the best tools for lead gen, writes coach and author Bernice Ross. Instead of sitting back and complaining about the challenges of today’s real estate market, here’s how to m… Continue reading

The challenges of owning multifamily properties in multiple states

When owning multifamily properties in multiple markets, there is a gap that must be bridged between owners and those serving their interests. While technology makes this easier, it is no substitute for personal attention and effective communication. Continue reading

It’s up to us to keep the American dream alive and well

To keep the American experiment vital and vibrant, we need buy-in from folks who are getting overlooked in the current market. Broker owner Troy Palmquist offers insight into ways to make the dream more attainable. Continue reading

Texas’ growing Asian American and Pacific Islander presence

Having grown up in Texas, broker-owner Kelley Liu has seen first-hand how the Texas AAPI population has influenced the state and its markets, and vice-versa. Continue reading

Don’t let the market define you: 3 ways to reset your attitude

The recent market shift has some real estate professionals responding out of fear. Instead, writes coach Todd Duncan, dig down and get in touch with the fundamentals to develop a service-oriented approach that will win the day. Continue reading

Zillow vs. Opendoor: Who’s doing it better right now?

Opendoor made over 2 million offers to curious homeowners in 2021, exponentially more than ever before. According to Mike DelPrete, this highlights the growing potential of Opendoor’s top-of-the-funnel customer appeal — which is beginning to rival Zill… Continue reading

In a shifting market, leadership and communication are key

In this week’s video column, @properties Christie’s International Real Estate executives Amy Corr and Kevin Van Eck provide suggestions on what brokers, owners and team leaders can do to market-proof their brokerage, business and agents. Continue reading

It’s time to audit your team’s tech stack and systems. Here’s why

No matter what the changing social and economic environment brings, running an efficient real estate business is key to staying competitive. The right tech stack has the power to transform the way we conduct our day-to-day business and communicate with… Continue reading