4 selling strategies that need to shift with the market

Although the tried-and-true has its benefits, there’s nothing wrong with shaking things up and charting your own course in today’s market. Rachael Hite helps you question what you think you know about working with your clients today. Continue reading

Find hidden listings in your market with a CMA-a-day campaign

Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen. Continue reading

Real estate’s ‘top guns’ will connect at Inman Connect Las Vegas 2022

Right now, our industry is challenged on all fronts, and we’ll collectively face these challenges with the strategies that the “top guns” of real estate bring and share at Inman Connect. Continue reading

Broker Spotlight: Anthony Marguleas, Amalfi Estates

This week, the spotlight shines on Anthony Marguleas. Find out how this survivor and philanthropist makes every moment, and every transaction, count in his real estate career. Continue reading

What happens if the DOJ kills cooperation and compensation on the MLS?

Given how slowly change takes place in the real estate industry, any change in compensation may be years off, says author and coach Bernice Ross. On the other hand, if the DOJ were to force the end of the shared compensation, the industry will have to … Continue reading

Avoid buyer’s remorse: Prepare your clients for the true cost of homeownership

Buying a home is considered one of the most significant milestones of adult life, yet many homeowners are troubled by buyer’s remorse. Here’s how to better prepare buyers for the costs of homeownership. Continue reading

Don’t wait, create! Help find hidden inventory for your buyers

Many agents are struggling with finding listings for their buyers. Team leader Tom Toole offers scripts and strategies to find additional inventory in any market. Continue reading

Under what circumstances are you willing to negotiate commission? Pulse

For some agents and brokers, the very idea of negotiating commission is taboo. For others, negotiation, even on commission is always on the table, especially in hyper-competitive markets. Continue reading

Use seller leasebacks to give your clients more options

Providing creative solutions to buyers and sellers, such as leasebacks, is a tangible way to add value and create opportunities, according to team leader Julie Busby. Sellers on the fence about selling are much more willing to try if they understand al… Continue reading

How to help a homebuyer sweeten an offer — without going too far

Contingency clauses are there to protect buyers and shouldn’t be dropped lightly. Here’s how agents can help advise clients navigating the tricky situations that offer-sweeteners can create. Continue reading