Pulse: What’s the worst marketing advice you’ve ever received?

Ever been steered in the wrong direction? This week, we’re encouraging you to share the most useless, misguided and downright terrible marketing tips you’ve ever received. Continue reading

Real estate disruptors get serious about mortgage — and vice versa: Mike DelPrete

Real estate tech disruptors are investing billions to build integrated brokerage and mortgage experiences. Some have more resources than others, but all have the same scaling bottlenecks. And in the end, the biggest disruptors — and who is most at risk… Continue reading

Hit replay! 6 marketers who are building communities and their brands

We’ve brought together a host of advice from experts at Inman Connect events to give you their best insights on becoming the local expert through caring, community marketing in a second-home or rental market, and crafting creative content.  Continue reading

Pulse: Readers share their favorite real estate marketing campaigns

This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It’s not too late — we’re encouraging you to continue the conversation in our comments section. Continue reading

Constellation1 launches accounting, commission management solution

Real estate technology company Constellation1 is launching new software for back-office accounting tasks and commissions management. Brokers can use the new system in conjunction with all variations of commission splits and payout arrangements, elimina… Continue reading

Your script just flopped. Here’s what you probably did wrong

Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading

The Real Word: Do Americans want to live farther from neighbors?

In this edition of The Real Word, Bryon Lazine and Nicole White discuss new trends like fence renovations, shifts in home preferences and agents like Ryan Serhant building their brand in the real estate industry. Continue reading

10 smart closing gift ideas that clients will never forget

Jimmy Burgess rounded up his top 10 closing gifts that are working for agents right now (No. 10 is straight from his playbook). They’re highly personalized, memorable, shareable and relationship-cementing. Continue reading

These are the top LGBTQ real estate agents in North America

The LGBTQ+ Real Estate Alliance has unveiled its first-ever “Top Producers list,” which ranks agents and teams by sides and sales volume. Continue reading

Bowling alleys? Glam rooms? 6 luxury amenities buyers want now

From state-of-the-art gyms to custom salons and high-end sports courts, today’s luxury buyers are seeking more than just the finest fixtures and finishes — they want a resort-style destination to escape to. Here are a few trends cropping up in the luxu… Continue reading