Buyers shouldn’t wait to build. Here’s why

What’s the best time to build, you ask? Right now. Yes, even with commodity prices up. When clients decide to build a home, there are more factors to consider than just the price of lumber. Continue reading

Rethinking your life? 5 questions to ask before switching brokerages

It seems like every day a top team or agent is making headlines by jumping to a new brokerage. Before uprooting your business, it’s important to thoroughly explore what you’re looking for by asking yourself a few tough questions. Continue reading

Zillow’s uphill battle to attach mortgages: Mike DelPrete

In 2018, Zillow set itself lofty goals when it entered the mortgage business. Three years later, Zillow’s actual performance is far, far below its predictions, which highlights how difficult the mortgage space is, not just for Zillow, but also for ever… Continue reading

Pulse: What’s the starkest difference in your new normal?

As a real estate agent, this past year likely reshaped certain aspects of your life and business. So, this week, we want to know: What’s the biggest difference between now and before?  Continue reading

Pulse: How you’re advising investors on potential 1031 changes

Should investors continue with business as usual? Is 2021 the year to exchange? This week, our readers share what advice they’re giving to their investor clients who are wary of potential 1031 “like-kind” exchange changes. Continue reading

4 tips for dealing with buyers’ fears in an overheated market

Fear commonly immobilizes buyers from making the choices that will ultimately enhance their lives. Here’s how to coach your clients to succeed despite the potential risks.  Continue reading

Get ready! 6 seller tasks that can increase a listing’s value

In this fast-paced market, sellers are eager to get their homes sold, but taking time to prepare properly before listing can make all the difference when it comes to selling for top dollar. Here are six things agents should address with their clients b… Continue reading

10 ways your website is failing you — and how to fix them

If your website is done right, it can be a lead-generating machine. If it’s done wrong, it can end up in the “Google graveyard” bringing in no traffic or benefit to you. Here’s how to fix 10 common mistakes. Continue reading

The New Normal: What if the brokerage of the future isn’t a brokerage at all?

How are brokerages evolving given that teams are less constrained by geography thanks to powerful new upstart companies, even as control of real estate technology becomes more centralized? Dive into Part 1 of Inman’s New Normal series. Continue reading

6 video insights that’ll shape your marketing game plan

Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you’re ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips. Continue reading