7 marketing tools that’ll help you strategize business growth with ease

Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools that have helped me drive growth in my real estate business. Continue reading

Be an off-market pro: 10 tips to find hidden inventory

With more buyers competing for fewer homes, it’s more essential than ever for agents to find ways to stay relevant. And the best way to do that is to bring your clients inventory they didn’t even know existed. Here’s how. Continue reading

The New Normal: What if sellers become complacent?

The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident? Continue reading

The Real Word: Can the appraisal process be color-blind?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as … Continue reading

Tackling agent retention? 4 strategies for a stronger firm

You can’t predict when your agents will decide their time with your brokerage is done, but while they’re with you, you can work to support them. Here are a few effective ways to prioritize retention. Continue reading

Why are $100M real estate teams merging with expansion teams?

Recently, we have seen more and more teams (large, successful and profitable teams) join forces, specifically with real estate businesses that offer a platform of services. Here’s why. Continue reading

The New Normal: What if everyone just stops paying for leads?

They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals. Read the latest in our New Normal series, and join us next week at Inman Connect when we take the conversation live… Continue reading

Deciding on the face of your brand? 3 points to consider

Real estate is an industry based on facial recognition. When you ask people, “Who sold your home?” they almost always answer with their agent’s name — not the brokerage they work for. Here’s what to think about when putting a face to your brand.
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Connecting with Veronica Figueroa: Our new normal demands world-class service

Ahead of Inman Connect, the eXp Realty team leader says agents have the chance to offer service that keeps clients coming back. Continue reading