Has the ‘Tinder effect’ taken the romance out of homebuying?

The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a hom… Continue reading

MoxiWorks blasts Compass for agent productivity claims

MoxiWorks, an open real estate tech platform funded by two of the top three regional brands in the country, took a jab at Compass, claiming its agents report a 16 percent decline in productivity when they move to the national brokerage.  Continue reading

Better Homes and Gardens Real Estate revamps agent marketing tool for mobile era

Better Homes & Gardens Real Estate is overhauling its predictive marketing tool to give agents and brokers a deeper mobile experience. Continue reading

Only 9% of buyers find agents online, the same as 10 years ago

Despite the massive growth of online home search portals, many more consumers find their agents through referrals from friends or family, according to NAR data. Continue reading

Technology Can Help Us Age in Place, If We Let It

You’ve mastered the computer, you readily text friends and family and you live stream with aplomb. Technology also offers products that can help ensure your safety at home. Are you ready to let technology help you age in place? New monitoring products … Continue reading

Win all of your listing appointments without breaking your budget

While Compass, Keller Williams, Redfin and the rest are duking it out for the best tech, what can a single agent do to beat the competition on listing appointments? Spend about $50 a month on technology that’ll win sellers over. Continue reading

Pitching your real estate tech to Inman? Avoid these 6 blunders

If you’re a technology company stakeholder trying to catch the eyes of Inman’s tech-forward, deal-savvy audience, steer clear of these six mistakes when creating your pitch. Continue reading

How a small Minnesota brokerage is using Opendoor to its advantage

A Minnesota boutique indie is jumping into the iBuyer game – not armed with the capital of companies like Zillow, Knock, Redfin and Offerpard – but with a partner in Opendoor. Continue reading

Zillow’s CEO is bullish on blockchain

Zillow CEO Spencer Rascoff believes that the latter technology, a broad term for online ledger systems that can be used to keep track of all sorts of information, will prove as important as the internet itself. Continue reading