How to turn your Google Business Profile into a lead gen machine

If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool. Continue reading

RentSpree’s new reporting feature offers renters a credit boost

The new tool, Credit Builder, allows credit reporting institution TransUnion to consider rental payments when its algorithms build credit scores. Continue reading

Listing Toolkit by Realtor.com is a surprisingly valuable, lightweight marketing solution: Tech Review

Realtor.com’s Listing Toolkit is an easy, modern solution for listing agents to build CMAs, demonstrate home marketability and help sellers discover who might want to buy their home. Continue reading

Will tech save your team? Seeking a more fully integrated solution

Marketing expert Molly McKinley shares her thoughts on technology, the current state of the industry and why we still have a long way to go. Is Brad Inman’s vision of a latte experience still too far out of reach? Continue reading

How real estate agents can flourish in today’s AI-flooded market

While AI-driven change can feel risky, it also offers unprecedented opportunity for real estate pros who embrace its potential. Investment expert Curtis Williams offers insights to help you navigate the waters ahead. Continue reading

Andy Florance: Bombshell lawsuits will upend Zillow’s business model

CoStar CEO Andy Florance dished with Intel about the commission lawsuits, nemesis Zillow and NAR as Homes.com nabbed 100 million unique visitors for the first time ever in September. Continue reading

CoStar’s Homes.com beats Redfin, Realtor.com to become No. 2 portal

In a sign of the listing portal’s growing influence, Homes.com hit more than 100 million unique visitors in September, sparking a 1,290 percent annual increase in traffic. Now the portal is second only to Zillow. Continue reading