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Attracting agents? Your consumer-facing website isn’t enough

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Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes. Continue reading →

Want to foster communication and learning? Start a brokerage book club

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As this broker has discovered, a book club is a great way to get your agents together virtually and help them grow, foster connections and discover new tools. Here’s how to start one. Continue reading →

Lesson Learned: Mentors, mentors, everywhere — find yours

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In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Southern California broker Troy Palmquist explains why your output is only as good as your input. Continue reading →

Concierge competition is heating up. Here’s how indies can compete 

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In the ongoing listings wars, some of the nation’s most heavily funded brokerages have been boasting about their concierge services. It’s worrying for indie brokers, but Troy Palmquist and Linnette Edwards have some ideas on how to compete. Continue reading →

3 ways to use your CRM to appreciate your agents

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Now, more than ever, it’s important to understand how to use your customer relationship manager (CRM) efficiently and effectively. Broker Troy Palmquist provides examples of how to use your CRM to support your team. Continue reading →

3 social media strategies for becoming hyperlocal

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Being hyperlocal in your community starts with interacting on a grass roots level. Savvy agents provide real value to their sphere of influence in a multitude of ways. Here are a few strategies to help you get started. Continue reading →

Real estate Buyer Graph continues national expansion

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The Buyer Graph initiative powered by real estate tech startup RealScout is making its way down the California coast, it was announced Thursday. Continue reading →