Stop chasing social media trends: 7 marketing mistakes agents make

Has your marketing fallen flat? CSO Luke Babich of Clever Real Estate says your content may be the problem. Here are seven common mistakes agents make. Continue reading

How to turn your Facebook friends into Instagram followers

Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading

Get back on track! A 30-day plan to detox from overspending

Being a small business owner in a down economy can feel like a heavy burden, but take heart! Rachael Hite offers smart budget tactics and collaborative ideas to help you weather the storm. Continue reading

WATCH: If marketing properties is your thing, this is your time to shine

A rebalancing market can be painful for agents. But it also presents opportunities for them to show off their marketing prowess, C-suite executives said last month at Luxury Connect. Continue reading

PunchListUSA’s Min Alexander is building the future of proptech

From C-suite to startup is an unusual path, but it’s one that suits the challenge-driven and highly motivated Min Alexander. Find out how this real estate broker, contractor and operational powerhouse is leading the way in innovation Continue reading

What marketing feels out of date but still (surprisingly) works? Pulse

As we jump into Marketing and Branding Month, we want to know: What marketing may feel out of date but still works like a charm? Continue reading

Matterport unveils its most advanced camera to date, the Pro3

Matterport’s latest camera will scan spaces up to 4 times faster compared to the Pro2, while increasing its range, with the ability to accurately capture rooms and features within 100 meters. Continue reading

Don’t overcomplicate it! Essential apps for marketing and communication

Don’t get bogged down with reinventing the wheel when it comes to marketing and communication. Take advantage of these straightforward tech tools to simplify your routine. Continue reading

Tell us about a time that tech totally screwed you over: Pulse

This week: Whether it was user error or a glitch in the matrix, tell us about a time tech totally screwed you over. Continue reading

Win your next open house with these smart lead capture apps

Now that things are stabilizing, at least in terms of competition, agents will need to do more to market their in-person open house and ensure those who show up are made part of their CRM. Inman’s tech expert Craig Rowe shares some of the best lead cap… Continue reading